JD Power Dealer Of Excellence
The J.D. Power Dealer of Excellence Program SM reflects the commitment and dedication of select
retailers to provide their customers with a purchase experience that meets today’s consumer
expectations.
Not all dealerships can qualify. Those that do must pass a rigorous process:
First, J.D. Power limits the percentage of eligible dealerships by nameplate based on each
brand’s performance in the most recent J.D. Power Sales Satisfaction Index (SSI) Study. SM Only
about 20% of franchised dealerships are eligible for consideration under the J.D. Power Dealer
of Excellence Program.
Second, interested dealerships must rank among their brand’s top performers in key customer
satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index
(SSI) Study SM .
Finally, once a dealer passes the initial screening, U.S. and Canada J.D. Power Dealer of
Excellence applicants must complete, and pass, an in-dealership process verification, which
focuses on eleven (11) J.D. Power Best Practices. Passing dealers must be able to demonstrate a
minimum of nine (9) out of the eleven (11) criteria.
Dealers of Excellence who achieve certification for multiple years are identified as follows:
- 2 Years: Silver Dealer of Excellence
- 3 Years: Gold Dealer of Excellence
- 4 Years: Platinum Dealer of Excellence
- 5 Years or More: Diamond Dealer of Excellence
When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team
will be just as committed to providing an exceptional experience as they are to selling a vehicle.
